The GSG logo has a deeper meaning and like any good business logo should, it represents what Girl.Search.Gypsy and Kerrie stand for.

Different cultures throughout history have spontaneously drawn the spiral. Drawn from the inside out it represents the spiritual path from ego (self-centred) to enlightenment (our authentic self). Within GSG we see the word “search”. This part of our name and this part of our logo is represented by the spiral. The search for truth, authenticity, and freedom.

The “search” is intimately tied to our “gypsy” nature. The searcher. The path to enlightenment is not a straight line, it is a complex evolution. All of our human experiences are real and valid and our drive to evolve into better versions of ourselves is innate to the human experience. Our experiences are our lessons and sometimes they are hard. Sometimes we find ourselves in the darkness when we are striving to find truth. The sun emanating from the spiral represents that higher self – our authentic self. Our human essence is the entire logo as one.

This is the vision of Girl.Search.Gypsy; to remain true to ourselves while we carve out a career and a place in the world that is socially responsible, sustainable and satisfying on all levels; emotionally/spiritually, financially and environmentally. Basically, at GSG we reckon we can still make a buck and be good to each other and our planet.